Updated Sep 2026
Image or video? Choosing the right production route
A practical way to choose between still-image, video, and hybrid AI production based on the outcome, channel, and constraints.
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Production clarity for creative teams.
Notes on what makes AI image and video work actually usable, written while doing the work.
Updated Sep 2026
Why better references beat longer prompts
How explained references create clearer visual direction, improve consistency, and reduce wasted AI generations.
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Updated Sep 2026
What a production-ready AI creative brief includes
The decisions that make an AI creative brief useful before production begins, from deliverables and references to constraints and review criteria.
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