What we actually do
You describe what the work has to achieve. We handle references, model choice, generation, and finishing, then hand back organized files. The judgment in the middle is the part you are paying for.
Most briefs arrive as an expectation rather than a specification. A good part of this job is turning “we need something that looks premium” into visual rules a production run can actually follow. If you want the mechanics first, the four production stages lay out how a brief becomes finished files.
Image production
Product shots, campaign key visuals, editorial scenes, and the platform sizes that go with them.
The work starts with references, not prompts. We agree what the thing should look like, build a small reference set, then run controlled variations instead of rolling the dice over and over. Output gets corrected, composited, and upscaled before you see it.
Pick this when you know the product and the placement and you need a consistent set rather than one lucky image. Do not pick it when you need a photograph of a real person or a real location as it genuinely exists. Hire a photographer for that.
Video and motion
Short-form ads, product stories, social sequences, and cutdowns.
Video gets planned before it gets generated. That means a shot list, continuity decisions about what has to stay identical between shots, and an honest call on where motion actually helps. Sequences fall apart when every shot is generated independently and nothing matches.
Pick this when you have a story or a hook and need it built shot by shot. Do not pick it when you need long dialogue or precise lip sync against existing audio. The tools are not dependable there yet, and we would rather say so than take the brief and disappoint you.
Campaign systems
One direction, adapted across every placement you need, delivered as a set.
This is the service most people underestimate. Producing one good asset is not the hard part. Keeping it recognizable at 9:16 and 1:1 and 16:9, across both static and motion, with the same product still reading as the same product, is where campaigns usually come apart.
Pick this when you are launching something and need coverage rather than a single hero asset. The concept projects show what a coordinated set looks like in practice.
Paid discovery
For briefs that are not yet briefs.
Some projects arrive as an ambition. If we quoted those directly we would be guessing, and you would be paying for our guess. Discovery is a short paid sprint that produces a refined brief, a reference direction, feasibility tests on the parts that look risky, a recommended production route, and a real scope with a real number attached.
Whether the discovery fee is credited against production is stated in your proposal. It is not an automatic promise.
How pricing works
Everything is quoted. There is no rate card, because the same number of images can be straightforward or genuinely difficult depending on how much consistency and accuracy the brief demands.
Quotes account for complexity and quantity first, then turnaround, revision scope, and any licensed material or specialist costs. A clear brief gets a fixed quote. A vague one starts with discovery.
We quote in USD and work with clients anywhere. Common questions about scope, guarantees and pricing are answered here.
What we turn down
We decline work that is unlawful, deceptive, or infringing, anything using a person’s likeness or voice without their permission, and misleading impersonation.
We also decline briefs we do not think we can deliver well. Saying no early costs you a conversation. Saying yes to the wrong brief costs you a deadline.
Start here
Tell us what needs to ship and we come back with a route, a scope, and a price. Start your brief, or read the field notes first if you would rather see how we think before you get in touch.